The fonts you use in a travel brochure or poster can shape first impressions — drawing people in or leaving them flat before they read a single word.
Whether you're promoting high-end escapes, rugged tours, or tropical holidays, design matters — and it starts with choosing the right typeface.
In this guide, we’ve rounded up the best fonts for travel posters and brochures — from refined serif fonts to bold sans-serif picks — plus formatting tips to help your document designs look polished and professional.
Why Fonts Matter in Travel Marketing
Imagine someone walking past your travel poster at a bus stop. What draws them in first? The images? Sure. But the headline font often seals the deal.
- Fonts set the tone for your message. A script font might evoke endless beaches, while bold sans-serif fonts scream adventure.
- Perfect font choices build trust and professionalism, aligning your designs with your brand identity.
- They also improve readability, especially in print materials like postcards, magazines, and brochures.
If you’re unsure how to start, we’re here to help. Below, find ready-to-use fonts for tourism campaigns that match your creative briefs.
1. Montserrat
Style: Geometric Sans-serif
Why Use It? Modern, clean, and versatile, Montserrat works equally well for headings and body text. It creates a polished and contemporary look, making it ideal for highlighting exciting cities or sleek urban escapes.
Where to Use: Brochures for city tours or business travel.
Bonus Tip
Pair Montserrat with a subtle accent font like Roboto for subheadings to keep the design visually balanced.
Primary Keyword paired naturally → Montserrat is a strong contender in any lineup of fonts for travel brochures.
2. Lato
Style: Sans-serif
Why Use It? Known for being friendly and highly readable, Lato has a warm vibe, making it inviting for adventurous and casual designs.
Where to Use: Outdoor activities or backpacking guides.
Pro Insight
Need a travel brochure font that can go digital? Lato performs just as well on screen as it does in print.
3. Raleway
Style: Elegant Sans-serif
Why Use It? This sleek, modern font adds sophistication to upscale travel campaigns. Use it to draw attention without overwhelming the imagery.
Where to Use: Luxury cruises, five-star resorts, or chic city stays.
SEO Integration Example → Raleway is an elegant option that shines across travel magazines and brochures.
4. Playfair Display
Style: Serif
Why Use It? If your campaign revolves around elegance and romance, Playfair Display is a must. It nods to tradition while staying effortlessly modern.
Where to Use: Romantic getaways, historical tours, or wine-tasting experiences.
5. Pacifico
Style: Handwritten Script
Why Use It? Pacifico injects a casual, chill vibe into your designs. It feels like writing in the sand, making it perfect for beach-themed promotions.
Where to Use: Brochures or travel posters for tropical destinations and outdoor adventures.
Insider Hack
Pair Pacifico with bold, simple headers like Oswald to create contrast.
6. Oswald
Style: Condensed Sans-serif
Why Use It? Its bold, impactful design ensures your headlines grab attention instantly. Despite its strong appearance, it’s clean enough to complement finer details.
Where to Use: Headings for adrenaline-filled campaigns, like safaris or mountain climbs.
7. Bebas Neue
Style: All-caps Sans-serif
Why Use It? Bebas Neue is ideal for commanding attention. Its sharp edges and clean lines make it the go-to tourism poster font for bold titles.
Where to Use: Road trip adventures or extreme sports flyers.
8. Great Vibes
Style: Cursive Script
Why Use It? This font’s flow adds an elegant, intimate element to your designs. Perfect for conveying special occasions or formal settings.
Where to Use: Luxury invitations, event marketing, or eco-tourism branding.
Designing With Fonts for Maximum Impact
Once you’ve selected a font that pairs well with your message, keep these quick tips in mind while designing your travel brochures or posters. 1. Headings/Titles: 24–36 pt font size ensures your title stands out. 2. Subheadings: Stick to 18–24 pt to differentiate while keeping the layout clean. 3. Body Text: Use 12–14 pt for readability. 4. Spacing Matters: Line spacing of 1.5 improves text clarity and avoids clutter. 5. Be Consistent: Maintain uniform font styles in headings, subheadings, and content.
These formatting tips, combined with the recommended travel-friendly fonts, will elevate your designs completely.
Stuck? Fix Last-Minute Edits With Smallpdf
Created the perfect travel brochure, but need to update fonts, fix errors, or adjust spacing in your final PDF? Our Edit PDF has you covered:
- Insert new text directly wherever you need.
- Adjust font size, family, or alignment effortlessly.
- Add or edit promotional details, dates, or locations without returning to design software.
How to Edit Fonts in PDFs with Smallpdf
FAQs
What is the best font for a brochure?
Montserrat and Lato are versatile, highly-readable choices for any travel brochure.
What is the best travel poster font?
Pair Oswald or Bebas Neue with bright visuals to make high-impact posters.
What font is most eye-catching?
Bebas Neue and Oswald are bold, attention-grabbing fonts that work wonders for titles.
What font looks best on a poster?
Raleway and Pacifico combine elegance and readability, creating the perfect balance for posters.
How do I edit poster fonts in PDF?
Use Smallpdf’s Edit PDF Tool to instantly adjust fonts, sizes, or formatting within your PDF without needing additional software.
